by: Andr? Anthony
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.
Is it a new concept?
Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).
Let me give you a few examples of these Niches :
...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
This is something I learned from experience - if you're interested you can read my story here andre-anthony-value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run 10, 20 ....?
But before you get too excited, I have a word of caution for you:
Niche marketing is not a magic bullet. It isn't a matter of putting up a web site and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.
If you want a successful niche business, you have to work at it just like any other business - if you're prepared to put in the effort though the rewards can be significant.
About The Author
Copyright © 2005, Andr? Anthony Niche Market Know-How Andr? Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche product creation and marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
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Healthy Choices For Your Life
by: Kristine Peterson
How you live your life is truely a self choice. And there are so many choices to make. We are bombarded from every side about what we should do, what we should eat, that we should get a certain amount of exercise, that we should believe a certain way, that we should use this product or that product. The list of shoulds and should nots are end- less! Keep this is mind. The word should will bring on guilt quicker than any other word because it is negative. Just think about it and you will realize what I mean.
Some of the choices we have before us today concern whether to use all natural and organic products. There is a lot to be said for using them and in my own opinion not a lot to be said against. Some of us feel that it is important because it means we are allowing the earth to support us as it was meant to. For others it is a neccesity because of allergies and other sensitivities. Some believe...
Healthy Choices For Your Life
Camping For Fun
by: Ranger Bob
Camping for fun is a great way to enjoy the outdoors and relax.
But before going camping you will need to purchase camping equipment one of the better places to get the gear you need is at camping world.
To go camping does not have to cost a arm and a leg.
With the basics found in your home you could go today.
Lets see first you will need some type of shelter a plastic trap
8 by 10 will make a good tent some rope 50 ft will be lots the ? inch nylon rope will work.
Tie the rope between two trees and place the tarp over the rope. Stake down each side of the tarp with screw driver numbers need 6 to 8 I buy them at flea markets and garage sales.
If you have a second tarp place it on the ground under the tarp tent be sure not to place the ground tarp outside the tent if you do any rain water may flow in on the ground tarp and you may get wet.
Ok we have a shelter...
Camping For Fun
Niche And Grow Rich
by: Andr? Anthony
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.
Is it a new concept?
Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).
Let me give you a few examples of these Niches :
Camping For Fun
by: Ranger Bob
Camping for fun is a great way to enjoy the outdoors and relax.
But before going camping you will need to purchase camping equipment one of the better places to get the gear you need is at camping world.
To go camping does not have to cost a arm and a leg.
With the basics found in your home you could go today.
Lets see first you will need some type of shelter a plastic trap
8 by 10 will make a good tent some rope 50 ft will be lots the ? inch nylon rope will work.
Tie the rope between two trees and place the tarp over the rope. Stake down each side of the tarp with screw driver numbers need 6 to 8 I buy them at flea markets and garage sales.
If you have a second tarp place it on the ground under the tarp tent be sure not to place the ground tarp outside the tent if you do any rain water may flow in on the ground tarp and you may get wet.
Ok we have a shelter...
Camping For Fun
Niche And Grow Rich
by: Andr? Anthony
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.
Is it a new concept?
Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).
Let me give you a few examples of these Niches :
Birthday party ideas for the most busy
by: Abdul Martin
Birthday party ideas for the most busy
You come home one fine evening and gosh!! You now remember that its your wife?s birthday. You run back and buy something cheap and celebrate your wife?s birthday as if it?s a duty and not a celebration.
And you know it?s not the way to celebrate the birthday of the most important person in your life.
When you think about your wife?s birthday there are only 3 things I can say.
PLAN. PLAN. PLAN.
As Mr. Jim Rohn says that such a birthday party is not woven well.
People make a lot of promises with themselves when they get married to take care of each other and celebrate everything in life, but when it comes to occasions like birthdays they usually mess up.
It?s good if you have your own birthday party ideas but in case you are open to new and refreshing birthday party ideas then the easiest place to look is online....
Birthday party ideas for the most busy
debt consolidation Niche And Grow Rich 
Student Loan ? The Basic Facts
Student Loan ? The Basic Facts
by: Joseph Kenny
There are a lot of different ways of funding your way through college. You might be one of those students lucky enough to have a full scholarship. You may also have rich or generous parents who are willing or able to pay the bills.
However, many students are not so lucky. Most of the above funding sources will only pay part of the bill, not the total. And even if you can get all your tuition paid, you still...
Niche And Grow Rich Candles Student Loan ? The Basic Facts
Black Is Still In For The Winter Of 2006
Black Is Still In For The Winter Of 2006
by: Gregg Hall
Black is back and bigger than ever and are appearing a darker and more elegant versions of the spring and summer fashion styles. Thicker fabrics abound with wool replacing gauze and sleeveless fashions becoming full blouses.
Denim is still as popular as ever and available in an infinite number of styles and sizes and there are many other styles brand new for this year.
Black has been brought...
Black Is Still In For The Winter Of 2006
Niche And Grow Rich Candles payday loans 
How to Earn Dollars on your Free Website
How to Earn Dollars on your Free Website
by: Romeo Palmares
Before I became a dot com I used to invest my time on free websites and studied everything needed to make it work and as much as possible make it earn at the cost of only my time and effort.
After several months of promoting my free website I was surprised to see the flow of free traffic rushing in, but there is always a downside to free website - bandwidth. My free webhosting gave me about 2 gigabytes...
Niche And Grow Rich